Leading radiator manufacturer Stelrad has added a significant number of new products to the Vita and Softline ranges – with additions to the Vita Deco and Plan range and the Softline Deco, Plan and Column ranges.
These include the Vita Deco Plan Concept and the Softline Deco Plan Concept which will from now on be available in anthracite grey from stock, following the success of the first coloured radiator produced for stock – the Vita Column Concept launched earlier in the year. There will also be a new Softline Column Concept range, again in anthracite grey from stock – extending the existing options even further.
This highlights the growing attraction of coloured radiators in the UK and Ireland and anticipates the growing requirement for coloured radiators in the future: “We are seeing the number of orders we get for coloured radiators increasing month by month and it was a natural progression to begin to stock some of our best performing coloured radiators for immediate delivery,” says Head of Marketing Chris Harvey. “Interior Decorators have seen the benefits of coloured radiators for some time and been willing to order them with the eight-week lead time that special paint jobs require, but the interest in coloured radiators is growing and we have begun what we see as an inevitable trend towards stocking a small number of those colours and models that we see ordered regularly, for immediate delivery.”