The two-year partnership, with an option for a third year, will see the company’s name and logo on the front of the Falcons’ playing shirts, with Newcastle looking to kick on from their best season in 20 years.
Finishing fourth in last season’s Premiership, the Falcons’ home attendances in the competition grew 42% on the year before, Newcastle also reaching the semi-finals in both cup competitions.
Playing Heineken Champions Cup rugby this coming season for the first time in 14 years, the new principal partnership deal with Stelrad Radiator Group continues the flow of optimism around the club. Last year the Falcons had the Premiership Player of the Season, Director of Rugby of the Season and joint-top Try-Scorer of the Season as well as an average Premiership attendance of over 10,000 for the first time ever.
Trevor Harvey, chief executive officer of Stelrad Radiator Group, welcomed the company’s new principal partnership with Newcastle Falcons, saying: “We are delighted to be supporting the Newcastle Falcons at this exciting time.”